articles
Are You Making These Common Mistakes in Your Wellness Content?
Creating wellness content for your private practice or health business isn’t always easy. Between client sessions, admin, and actually running your business, it’s no wonder most people either rush it, wing it, or get stuck staring at a blank screen. But here’s the...
Health Awareness Weeks in Marketing
If you’re running a private practice or wellness business, you’ve probably noticed the calendar is packed with health awareness days and weeks. From World Health Day to Allergy Awareness Week, there’s a campaign almost every week of the year. But here’s the real...
What is Healthcare Marketing?
If you’re a doctor, clinic owner or healthcare business in the UK, chances are you’ve heard the term healthcare marketing thrown around a lot. But what is healthcare marketing —and why does it matter more than ever? Let’s break it down. Healthcare marketing: a simple...
Giving Back: Supporting Future Talent in Liverpool and Beyond
This week has been a special one for me—not because of big campaigns or exciting client wins, but because I’ve had the chance to give something back. At HG Marketing, we’re passionate about supporting people and purpose-driven businesses—but that also extends to the...
Online Safety Act 2023: Updates for 2025
Online Safety Act 2023: What Healthcare Businesses Need to Know for 2025 Online Safety Act 2023: What Healthcare Businesses Need to Know for 2025 The Online Safety Act 2023 is bringing significant changes in 2025 that will impact businesses operating online. If your...
The Brain Charity: A Case Study
The Brain Charity Case Study: The Brain Charity Client Overview The Brain Charity opened in Liverpool in 1993 out of the recognition there was no support for patients with neurological conditions, they have since grown to a team of 52 members of staff and 53 active...
Liverpool Heart and Chest Hospital Charity: A Case Study
The Liverpool Heart and Chest Hospital Charity was founded in 1995 and, since then, their support has played an important role in helping the Liverpool Heart and Chest Hospital (LHCH) become the outstanding institution it is...
Pharma Marketing UK: Strategies for 2025 to Boost Your Business
The pharmaceutical industry is gearing up for an exciting 2025, with new opportunities in biologics, MedTech innovations, and supply chain transformation. For small UK pharma businesses, staying competitive means not just keeping up with these trends, but also...
HG Marketing Agency is a leading marketing service in health and wellbeing
HG Marketing: Your Partner in Healthcare and Wellness Marketing At HG Marketing, we’re dedicated to helping small businesses succeed through effective, results-driven marketing strategies. Based in Liverpool, our agency has a strong track record in the healthcare and...